What is Publishing4Profit?
Publishing 4 Profit is a very simple idea based upon maximizing the amount of financial return you receive for the time, money, and energy invested in your work. When you Publish 4 Profit, you don’t just write something and sell it. You create a concept that you can sell, repackage in another format and sell again to the same buyers or to an entirely new audience, then repackage and sell it again, and then again! You should be able to write it once and market or use it at least four times in different formats. Some of those formats include, but are not limited to:
1 – articles
2 – booklets
3 – books
4 – e-books
5 – books on tape
6 – seminars
7 – special reports
The idea is to create an interlocking inventory of written work that you can market over and over again in different formats, and in which the things you write and publish will promote the sale of other articles, books, etc.
Let me give you an example. I publish bimonthly a 36 page tabloid newspaper for RVers called the Gypsy Journal RV Travel Newspaper www.gypsyjournal.net. Each issue includes stories about places for RVers to visit, articles on the RV lifestyle, and columns of interest to RVers. One popular feature of the Gypsy Journal is a travelogue I write every issue titled Meandering Down The Highway. In each issue this travelogue runs from 7,000 to 10,000 words.
I compiled our first year’s worth of Meandering Down The Highway columns into a self-published book by the same name, resulting in a new product to sell to our readers. From that book, I created a seminar by the same name that I present at RV shows and at the Life on Wheels RV conferences www.rvlifeonwheels.com. I publish an abbreviated version of the Meandering Down The Highway column on our website at www.gypsyjournal.net. I also allow a couple of newspapers to publish excerpts from the Meandering Down The Highway column in their pages, with a byline and reference to our website, driving more traffic and sales toward the website. Thus, I write the column once and reformat and reuse it at least four times. Five in this case. That really beats having to create something new all of the time!