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I have made my living as a self-publisher for most of my life, and if I have learned one thing, it is that the writing is only part of the business, and it’s the easiest part. As in any business, self-publishing requires a knowledge of finance, marketing, and customer relations, just to name a few [...]
As I reported in my last blog, I uploaded my mystery novel Big Lake to Amazon’s Kindle e-book publishing program on Saturday, and it went live about noon on Sunday. I announced that the book was available in my RV blog, and by the end of the day, 26 copies had sold. I was really [...]
Writing your book is the easy part, in my experience. Marketing is where the real work starts, and most successful self-publishers I know spend more time on their marketing efforts than they do in the writing process. // As you may already know, I sell very few books through traditional bookstores. I use Lightning Source [...]
In addition to advertising revenue, don’t forget the power of your blog as a marketing tool. We hold two RV rallies a year for our subscribers, and as soon as I announce the dates in my RV blog, registrations start rolling in. When I announced in my RV Blog that we now have T-shirts made [...]