E-books

Nick Russell on March 16th, 2012

Lately I have read several comments by other e-book authors saying that they have given up promoting their books because it is too much work and the payoff is just not worth it. Those people are authors. But they are not entrepreneurs. It is okay to just be an author and write your books, if [...]

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Nick Russell on December 10th, 2011

Nobody was more surprised than I was to learn that my mystery, Big Lake, had risen to number 23 in the Paid Kindle store, number 4 in Bestsellers in Mysteries & Thrillers, and even more amazing, it was listed at number 76 on the New York Times Kindle Bestseller List! The book has been in [...]

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Nick Russell on November 22nd, 2011

I’ve always been a firm believer in setting goals, and then working out a plan to achieve them. And more often than not, if I set realistic goals, plan right, and work that plan, I accomplish them. Sometimes I even exceed them. And once in a while, the results blow me completely away. Last month, [...]

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Nick Russell on November 20th, 2011

The good news is that Amazon revolutionized the world of publishing when it introduced the Kindle e-book reader and began its Kindle Direct Publishing program, which has allowed authors and self-publishers to bring out their e-books in a quick and easy format. This has been a win-win for everybody but the big traditional publishing houses. [...]

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Nick Russell on November 3rd, 2011

In late August, I wrote a blog post titled The Importance of Setting Goals, in which I said that  when I uploaded my first e-books to Amazon’s Kindle bookstore in late May, I had a goal of earning $300 a month from e-book sales within six months. The September sales report is in, and I [...]

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Nick Russell on August 4th, 2011

This week I received my first electronic payment from Amazon for my Kindle e-book efforts, covering sales made during the last 10 days in May. It was only $107.53, but that’s money I didn’t have before. I now have five e-books available on Amazon’s Kindle bookstore, as well as a sixth book, The Step-by-Step Guide [...]

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Nick Russell on June 24th, 2011

I’ll admit that I never expected e-books to explode onto the publishing scene like they have, but as an author and self-publisher, I am thrilled. As e-book readers such as the Amazon Kindle and Barnes & Noble Nook become less expensive, and free e-book apps for laptop computers, the iPad, iPhone, and other smart phones [...]

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Nick Russell on May 31st, 2011

I have made my living as a self-publisher for most of my life, and if I have learned one thing, it is that the writing is only part of the business, and it’s the easiest part. As in any business, self-publishing requires a knowledge of finance, marketing, and customer relations, just to name a few [...]

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Nick Russell on May 7th, 2011

For years, the big traditional publishing companies had a lock on the industry. If a writer wanted to get published, he had to play the game – first you get an agent (almost impossible), then your agent gets your book read by somebody at a publishing house (again, almost impossible), then your book gets picked [...]

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Nick Russell on April 18th, 2011

Writing your book is the easy part, in my experience. Marketing is where the real work starts, and most successful self-publishers I know spend more time on their marketing efforts than they do in the writing process. // As you may already know, I sell very few books through traditional bookstores. I use Lightning Source [...]

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